Balance Forward

Balance Forward is about creating long-term value for individuals and businesses through continual improvement.

Mahatma Gandhi once said, “Happiness is when what you think, what you say, and what you do are in harmony.”

This also relates to business development! This quote is the foundation of Balance Forward’s business world – no matter what industry – it is a platform whereby positive communication, listening and knowing your product comes into play.

Balance Forward’s goal with their customers is to widen networks, set meetings with decision makers, use strong and positive communication, develop marketing strategies, and most importantly listen to the needs of our customer.
Networking, marketing and business development is Balance Forward’s passion. 

Business development can mean many things to many people — sales, partnerships, customers, new products or services, or additional markets. And all those things are correct explanations.

Balance Forward can assist in the following areas of business development:

Account management
Developing growth strategies and plans
Managing and retaining relationships with existing customers
Increasing customer base
Having an in-depth knowledge of business products and value proposition
Writing business proposals
Negotiating with stakeholders
Identifying and mapping business strengths and customer needs
Following industry trends locally and internationally
Drafting and reviewing contracts
Reporting on successes and areas needing improvements
Stakeholder management skills
Experience working to and exceeding targets
Relationship management

Businesses have a lifecycle that includes start-up, growth, unsettled time, maturity and decline. Business development is the first step in business growth. Balance Forward identifies and creates growth opportunities then builds on relationships that allow that growth.

In the simplest terms, Balance Forward’s business development can be summarised as the ideas, initiatives, and activities that help make a business better. This includes growth in terms of business expansion, increasing revenues, increasing profitability by building strategic partnerships and making strategic business decisions.